FLOWCON 2022

Since You Build It You Run It was outlined in 2006, on-call product teams as an operating
model has gone from being a controversial idea... to being a controversial idea. Enterprise
organisations don’t do it, but they do talk about why they don’t do it:

● “It’s too expensive”
● “Developers won’t want to do it”
● “Nobody would be accountable”
● “There would be no incident management”
● “Developers would spend all their time firefighting”
● “It’s not possible to have a DBA for every team”

This talk debunks these You Build It You Run It fears, drawing on experiences from multiple
enterprise organisations who’ve successfully implemented on-call product teams. It explains
how to simultaneously achieve frequent deployments, high availability, and a high rate of
learning across many teams and digital services.